truvada "i'm on the pill"

Password  Catherine

What is it?  The first ever Truvada for PrEP TV commercial. Truvada for PrEP is a once-daily pill that is 99% effective at preventing HIV.

What did I do? I wrote the script, helped manage casting, and provided script supervision on set, as well as subsequent media promotion.  

What are the numbers? Over 75% of new prescribers (ie healthcare providers who have never written a PrEP prescription before), said that they had a patient mention the commercial during an appointment. We also measured 128K new HIV screenings, 3 months post digital ad exposure and 47% increase in brand searches during broadcast TV ad flights.