You can review my illustrious work history below. You can also download it right here.
Creative Supervisor | Children’s Hospital of Philadelphia
2022 - Present | Philadelphia
Currently shaping, honing, and optimizing the CHOP brand voice and tone, as well as the overarching brand narrative and strategy. Ensuring more consistent communication by requiring all writers to develop core messaging guides for each of their clients. Developing and streamlining department processes.
Demonstrated Success
Directly managing 8 writers (full-time and contract); overseeing designers, UX developers, strategists, and video editors on client projects
Developed and defended a plan to migrate 13 Wordpress sites to Pantheon to simplify our team’s ability to create, test, and launch sites
Oversaw the process for 1,400 pages that required editing before migrating to the new CHOP.edu site
Associate Creative Director | Evoke
2020 - 2022 | Philadelphia
Launched an educational campaign that dispelled myths and removed barriers for individuals living with Crohn’s Disease who want to get pregnant. Developed two campaigns (one around disease state education and one branded) for a multiple myeloma launch drug. Collaborated closely with strategic and research partners to build and implement an authentic and meaningful campaign for our multicultural audience.
Demonstrated Success
Oversaw 6 writers and designers across 4 brands
“I am beyond impressed. I need to find a better way to convey it each time.” -- MM client feedback
“I absolutely loved working with you and the Evoke team. You are all so incredibly talented and I’m so very proud of Crohnversation.” -- Crohn’s Disease client feedback
Associate Creative Director | Digitas Health
2015 - 2019 | Philadelphia
Created, launched, and maintained innovative HIV-prevention public health projects for Gilead Sciences. Campaigns focused on communities who are disproportionately affected by HIV and are justifiably distrustful of medical institutions. Efforts included educational outreach through social channels, a presence at 20+ Pride events, and multiple broadcast spots.
Demonstrated Success
128K new HIV screenings, 3 months post digital ad exposure
246K sexual health appointments, 1 month post digital ad exposure
47% increase in brand searches during broadcast TV ad flights
The American Sexual Health Association reached out to pursue a content development partnership
Our interactive doctor discussion guide had a 94% engagement rate and 20% completion rate
Multiple social posts were certified viral, being shared over 9 generations of followers
Many users shared sentiments like this one, “Healthysexual is giving me more information and advice than Oklahoma public school sex ed ever did.”
Senior Copywriter | CRF Consulting
2014 - 2015 | Philadelphia, New York, New Jersey
Freelanced for various agencies writing for a variety of brands including a national bank, Dockers pants, HP, and a Philadelphia hospital group. Transitioned to a full-time writer at Star Group. Worked on a lean creative team and often functioned as writer, editor, project manager, and creative lead.
Senior Copywriter | MRY
2012 - 2014 | New York
Managed all copy operations for a diverse group of brands that ranged from mucus to makeup. Created new content while managing existing web and social media brand materials.
Copywriter | Grey Healthcare Group
2010 - 2012 | New York
Led writing efforts on Johnson and Johnson’s mental health portfolio. Wrote for both professional and consumer audiences in print and digital media. Worked closely with clients, as well as the medical, legal, and regulatory teams to complete projects.