Healthysexual "Honestly"

Password Catherine

What is it?  Healthysexual's first national TV commercial. 

Healthysexual was the educational campaign that preceded Truvada’s “I’m on the Pill” commercial. It was built to provide judgement-free sexual health and HIV-prevention information to people who were disproportionately affected by HIV and generally underserved by the healthcare system.

What did I do? I helped with concepting, writing the script, and casting, as well as subsequent media promotion.  

What are the numbers? 246K sexual health appointments, 1 month post digital ad exposure. Plus, fervent Facebook poster Bonnie believes that this commercial is proof that the gay agenda has won. Finally.