What is it? A :30 spot urging individuals to donate to Children’s Hospital of Philadelphia during the end of the year. The “Moments” campaign included multiple videos, digital ads, print ads, direct mail, social, and email assets.
What did I do? I oversaw the team who came up with the “Moments” concept, helped them write the script and storyboard the :30 second spot, and helped oversee the production of all the additional campaign assets to ensure campaign consistency.
What are the numbers? End of year giving exceeded projections, raising nearly $3 million dollars. We acquired 2,500 new donors, which was higher than the previous year.