What is it? A sex-positive, judgement-free campaign that brings health and sex together.
What did I do? I was the lead writer who helped launch the campaign. I then moved on to manage and oversee the brand.
Where can you see it? Unfortunately, our page has gone to the great tumblr in the sky.
What are the numbers? The Healthysexual tumblr made a big splash. There were over 1 million visits within 4 months of launch and, before taking the account down, had over 22k followers. Multiple posts were “certified viral,” being shared over 9 generations of followers. We surpassed tumblr benchmarks for even non-pharmaceutical blogs.
But the best part were the comments (you don’t hear that often). One user said, “Healthysexual is giving me more information and advice than the Oklahoma public school sex ed ever did.”