What is it? A digital quiz that gives users a personalized discussion guide to start the sexual health conversation with a healthcare provider.
What did I do? I did a few weeks of research to determine what questions should be included and how they should be phrased. After writing the guide, I worked with the designer to create it, and with tech to bring it to life.
What are the numbers? The Doctor Discussion Guide blew away normal benchmarks for success. We saw a 94% engagement rate and a 20% completion rate.
But the numbers are only half the story. Howard University loved Healthysexual and the Doctor Discussion Guide so much that they have integrated it into their healthcare clinics on campus.